This project came from people over at Sony Pictures. Seven Pounds is a heart felt, tear jerkier starring Will Smith, Rosario Dawson & Woody Harrelson . I designed and art directed this project. In the early stages of this project it was very vague of what they wanted or even what the movie was about. I was giving images of the movie, i knew that it had a jellyfish, it had a symbolism of water, and that it was sad. So early conception was very broad and i did a lot of different look and feels. In the end they went with a very clean look that didn't have too much too it. So I came up with the idea of a water wash video capture transition from page to page. We shot the video capture in house, after some different technics we got some solid captures. We then added some subtle nice after effects to the section images. Although this project was a bit restricting I found way to break through and make it come to life.

Below I also included some of the other concepts

Here is a link to the live site



Other Concepts